Practical guides for small business websites, published openly.
Practical guides, videos, and templates to help local businesses generate more leads from their website. Prefer hands-on help? See our services for websites, SEO, and AI.
Short takes on websites that bring in enquiries.
Straight-talking reels on landing pages, Google Ads, trust, and conversion for service businesses. The same thinking we apply to client work.
In the news.
Recent press coverage and media mentions featuring our perspective on AI, SEO, and web strategy.
Checklists and frameworks you can use today.
Downloadable PDFs for SEO essentials, rich results, and future-facing search strategy.
Basic SEO Checklist
A straightforward SEO checklist your business can use to improve on-page essentials and local visibility.
Basic Rich Results Schema Checklist
A practical checklist to help you validate and improve schema markup so your pages are eligible for rich results in Google.
MCP: The Future of SEO Strategy Whitepaper
Our comprehensive whitepaper on implementing Model Context Protocol to enhance your digital presence.
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